• Mid-Century Home Editor in Chief

Eichler Homes: Promoting Modernism.

Itโ€™s almost certain that Joe Eichler would not have had as much success as he did if it wasnโ€™t for the Californian style success and its strong cultural basis, which many of Eichlerโ€™s developments marketing campaigns were based on.

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February 19, 2015

Raphael Soriano

Raphael Soriano was born in Greece(Rhodes), in 1907 and emigrated to the United Statesย in 1924. In 1934 Sorianoย became anย architect after studying at the University of

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February 17, 2015

Pierre Koenig

Born in San Francisco in 1925, Pierre Koenig receivedย his B. Arch. from the Southern California University in 1953. Raphael Soriano was one ofย Pierre Koenigโ€™s teachers:ย fromย whom

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February 17, 2015

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