It’s almost certain that Joe Eichler would not have had as much success as he did if it wasn’t for the Californian style success and its strong cultural basis, which many of Eichler’s developments marketing campaigns were based on.

Generally speaking, Americans living in the early 1940s rarely accepted modern architecture as the standard for private housing. Californians however, were the exception – owing to a subculture of reformers and philanthropists that chose a contemporary and modern style when designing their houses.