f you are following our series about the Eichler Homes, you will remember that in the last article(Eichler Homes: From Niche to Mainstream) we mentioned the cooperation between Joseph Eichler and the Life Magazine to build a prototype house in 1957.
Starting in 1953, the American real estate market began to change. The rise of average salaries and a spreading optimism about the future, caused a dramatic increase of buying requests for the first time since the end of the war. New buyers also began to develop more refined tastes โ asking for more elaborate designs; requests to which builders eagerly responded, including new features as second bathrooms, larger living areas, more functional kitchens and in-house intercoms.
Itโs almost certain that Joe Eichler would not have had as much success as he did if it wasnโt for the Californian style success and its strong cultural basis, which many of Eichlerโs developments marketing campaigns were based on.
