A common feature to many Mid-century Modern houses, is the atrium. The atrium is a large space…
Eichler Homes
Eichler homes are within the most successful examples of modernist architecture for the mass market.
Joseph Eichler was the developer who, inspired by modernist architects as Richard Neutra and Frank Lloyd Wright, brought quality but affordable architecture to post-WWII American families and across the entire mid-century period.
Eichler homes are more than just homes, they represent a way of living. Still today their unique and iconic design is synonym of a lifestyle which the new owners must and are more than willing to embrace.
The First New Eichler in 40 Years
If you have read the interview to our friend and Eichlers expert Monique Lombardelli, you will remember that she was working on building new Eichlers based on original plans. Well, she made it.
Eichler Houses, Between Art and Marketing
Eichler hired Ernie Braun to photograph the house. The photos impressed Belluschi so much that he remarked to Eichler that they showed off the house even more than the images published by Life.
Braun often pictured near-empty rooms, with just a few cushions to decor the space. The use of low camera angles generated a dynamic feel to the otherwise almost empty interiors,
Monique Lombardelli: a Life for Eichlers
Monique Lombardelli is a MidCenturyHome reader and fan of our Facebook Page. When she approached us to tell about her projects and documentaries on Eichler houses, we couldn’t resist; we asked her for an interview.
Monique is a realtor specialised in modernist houses and also a film-maker so, combining the two passions in a documentary about Eichler houses felt natural.
A Mid-Century Modern Love Story in Portland
Jennifer and Mattias are the owners of this house. They decided to settle their family in Portland after many years of traveling.
Matias is a Swedish designer and photographer that has an understandable passion for the European functional modernism
How Mark came to own a very special Eichler: The Life Eichler
f you are following our series about the Eichler Homes, you will remember that in the last article(Eichler Homes: From Niche to Mainstream) we mentioned the cooperation between Joseph Eichler and the Life Magazine to build a prototype house in 1957.
Eichler Homes: From Niche to Mainstream
Starting in 1953, the American real estate market began to change. The rise of average salaries and a spreading optimism about the future, caused a dramatic increase of buying requests for the first time since the end of the war. New buyers also began to develop more refined tastes – asking for more elaborate designs; requests to which builders eagerly responded, including new features as second bathrooms, larger living areas, more functional kitchens and in-house intercoms.
Eichler Homes: Promoting Modernism.
It’s almost certain that Joe Eichler would not have had as much success as he did if it wasn’t for the Californian style success and its strong cultural basis, which many of Eichler’s developments marketing campaigns were based on.
Eichler Homes And The Birth of The Modernist Dream
Generally speaking, Americans living in the early 1940s rarely accepted modern architecture as the standard for private housing. Californians however, were the exception – owing to a subculture of reformers and philanthropists that chose a contemporary and modern style when designing their houses.
