A Fusion of Californian Flair and Italian Midcentury Design

The Oliver Peoples boutique in Milan was designed by its Creative Director Giampiero Tagliaferri to evoke a contemporary fictional post-war Milanese apartment. The interior space combines the vintage charm of Milanese design with a Californian twist, creating a unique and timeless atmosphere.

Located at Corso Venezia 12, the store pays homage to the golden era of 1950s Milanese design. Each detail is meticulously crafted to reflect the elegance of midcentury aesthetics, incorporating iconic materials like Ceppo di Gré and Verde Alpi marble.

The boutique celebrates both Italian design and the brand’s identity. It honours legendary Milanese architects such as Gio Ponti, Ico Parisi, Franco Albini, and Osvaldo Borsani, whose influences are evident in the custom retail displays, shelves, vitrines, and tables.

The 1950s Italian design aesthetic is characterised by clean lines, organic forms, and the use of rich, luxurious materials. Designers from this era, like those celebrated in the boutique, emphasised functional beauty, seamlessly blending innovation with traditional craftsmanship. 

This project shows the enduring influence of midcentury Milanese design today, offering a shopping experience that is reminiscent of the past while being influenced by contemporary trends.

Photos by Paola Pansini